This is our brand story and history, why we are proud to call it Made in Sweden.
P.A.P was founded in Gothenburg in 2009 by Ulf and Anna Pyk. With Annas background as an entrepeneur within fashion and Ulf as a designer, craftsman and architect they wanted to create a brand with a genuine philosophy, focusing on quality and authenticity. Ever since, the vision has been to create beautiful accessories of the highest quality that last and become personal.
”I want my designs to feel good against the body, the warm and organic sensation of leather to replace the cold feeling of a laptop aluminum shell. I think of it as objects that nourish the senses and the soul.”
The inspiration for P.A.P was to create a product that was an antidote to the cold and impersonal feeling of modern technology. ”I want my designs to feel good against the body, the warm and organic sensation of leather to replace the cold feeling of a laptop aluminum shell. I think of it as objects that nourish the senses and the soul.” says Ulf.
We care a lot about how we produce and our responsibility, we carefully select our suppliers and the material we use. This to not only make a high quality product but to give the product a life and story we can be proud of. Leather is a natural resource and all our leather is vegetable tanned. A natural process that takes time and knowledge but is non harmful to the environment, compared to chemicaly chrome tanned leather most commonly used in the fashion industry.
The P.A.P design philosophy is based on our Scandinavian heritage with a simplicity that lets the material speak for itself. We believe that timeless design is always modern and that true beauty gets better with age. However, all our products are made and designed to facilitate, complement and improve contemporary lifestyles. Today our products range from bags, wallets, laptop covers to home accessories.
Today we have come a long way with production in our own factory outside Gothenburg, Sweden, working with a few small Italian suppliers and the vision is only growing stronger with customers all over the world appreciating a personal and authentic product – Made in Sweden.